Over three seasons of London Fashion Week across 2024-25, I had the opportunity to photograph both the runway and backstage; a place where all the magic happens.

 

While capturing the collections on the catwalk is always exciting, it's the energy behind the scenes that draws me in the most.

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I love documenting the preparation, meeting the people behind the collections, and becoming part of the creative atmosphere.

 

Spending time backstage, talking with designers, observing conversations, and witnessing the final touches gives me a deeper understanding of each collection.

 

That connection allows me to photograph the runway with greater insight, capturing not only the garments but also the vision, emotion, and story behind them.